Recreate conditions under a tree canopy, where plants receive lots of light, but it is filtered through the foliage of the trees above. Your light should be bright enough to cast soft shadows.
Will benefit from high humidity care. Will likely require humidifiers, daily misting, grouping with other plants, and more.
This hoya does not do well in cold conditions, so be sure to keep in a greenhouse or other temperature controlled space.
This plant has evolved to shift color when exposed to bright sunlight, much like a human getting a tan. This does not harm the plant with proper care.